The Air Jordan 7 “Doernbecher” is set to debut tomorrow, December 17th. But before they officially become available, Nike SNKRS gives us an inside look behind the design.
Living with a severe bleeding disorder isn’t easy, but Damien Phillips won’t let his diagnosis of hemophilia stop him. Damien has a multidisciplinary team at Doernbecher to help out if he needs it, but he has truly taken ownership of managing his condition. That gives him more time to focus on the stuff he really loves, like space, playing basketball and jamming on his guitar. Those two passions are central to his Air Jordan 7 design, which came to life thanks to a team of dedicated Nike designers and developers who went the extra mile to explore every option for his shoe.
“Damien’s three initial drawings were all fairly different, so we really wanted to capture exactly what he wanted in one shoe. We ultimately created two versions, one that really explored a guitar theme and one that explored a space theme,” says Footwear Developer Mickelle Elliott.
“The black and red color scheme came from his love of Chicago and the team,” reveals Product Line Manager Jeni Takekawa. Color Designer Eric Sandy also helped develop the sneaker’s unique design, exploring a numb...