Jordan Brand continues to celebrate the 30th Anniversary of the Air Jordan franchise by honoring the fans who have made the last three decades great.
Today, Pearl Pavilion, located across the street from New York City’s iconic Madison Square Garden, opens its doors to offer consumers of all ages a once in a lifetime All-Star experience. Whether it’s taking part in the celebration of the brand’s greatest moments or stepping into Jordan’s shoes to relive his iconic shots, Pearl Pavilion was created to recognize and celebrate the Michael Jordan in everyone.
I’M NOT MICHAEL, I AM JORDAN
During this year’s celebration, the Jordan Brand is honoring and paying tribute to the greatest moments of the past 30 years, all while keeping eyes fixed firmly on the future. The first section of the Pearl Pavilion experience celebrates some of Jordan Brand’s professional athletes who are some of the best in the game.
HALLWAY OF GREATNESS
With iconic photography and a wealth of items from the Jordan Brand archives on display, the Hallway of Greatness explores the brand’s history, the evolution of performance footwear and some of Michael’s greatest moments from the past 30 years.
Not only will fans be able to check out renown...